Adam began his tenure at Smoothie King Franchises in April of 2018 as the Chief Information Officer. He maintains responsibility for all aspects of global IT and is leading the brand’s overall digital and technology transformation. Prior to joining Smoothie King, Adam was the global Chief Information Officer & SVP of Brand Innovation for Gold’s Gym. While at Gold’s, Adam led a complete IT & POS system overhaul that supported 7,500 employees and over 700 gym locations. In addition, as the head of Brand Innovation, he spearheaded numerous innovative product developments, resulting in a variety of new digital and preventative care offerings unique to the fitness industry. Prior to joining Gold’s Gym, Adam was the President of Jonas Fitness, one of the world’s largest software and billing providers in the health club industry. He also maintains active positions on the Board of Directors for NinjaCat PPC and VetBiotek, Inc. Over the least 20+ years, Adam has been presented with a variety of honors and awards, including being recognized as CEO of the Year by Long Island Business News in 2015.